The first step of discovery and strategy is understanding how your brand exists presently by conducting a sort of audit of your current experience, competitive landscape, benefits and differentiation, goals, and audiences.
If you are looking for a summary, our 'Process' page lays out everything in the simplest way. If you love to read, you may do so here. Discovery begins by having a roundtable discussion with all the stakeholders. This process promotes total collaboration and helps in understanding each other better.
The roundtable session helps everyone to be on the same page when setting expectations and goal. During the roundtable, we will be talking about customer discovery, profiling, strategy and setting milestones and deliverables. Eliminating unnecessary obstacles or roadblocks down the project streamline.
Customer discovery allows in discovering where your brand stands in your customer's life. Including, targeting the right customer and market without going off of your brand's purpose and drive.
Positioning is the heart and soul of a brand. It is the company's core meaning to the targeted market. We help in creating an emotional connection with your customers and changes how the world sees you.
We research the customer segmentation, and, applying it to user profiles that represent the brand's target market. Then, mapping out the user stories and scenarios of how users might interact with your brand.
A thorough competitive analysis is a must for any businesses. Competitive analysis helps you to identify the strengths and weaknesses of your brand and competing brands.